| A couple of years ago I received an
expensive, full colour flier promoting a national seminar series
that had type too small to read and a registration form
that didn’t explain what was included in the different
fees. So I gave up. I threw it in the bin and grumbled about some
people needing a hand getting their brochures right.
The very next day, I arrived at another event only to discover
an empty venue because the date printed on that brochure
was wrong! Can you believe that? It was then that I decided
I had to to do something about it.
Now, I know organising an event is hard work.
It's often done under intense time pressure with dozens of competing
demands on your attention and so many details which have to be just
right. And most professional event planners are very good.
I know these things are true because for more than 25 years I've
organised or presented at events in numerous countries around the
world.
But when everyone is so busy, or when
someone on your team is less experienced, it's too easy for a detail
to be overlooked that can make you appear unprofessional
or downright silly! And there really is only one way to be certain
nothing gets overlooked. You need a system, a proven formula,
a checklist to guide you - to make absolutely certain you
never miss any detail, no matter how often you put an event together.
And here it is! Your secret weapon. A comprehensive
checklist which lists the 59 things you absolutely must
do BEFORE you print your brochure. It includes not only
all the basic details which should be included in your advertising
or promotional material, but a wealth of innovative ideas to market
your event properly and boost your registrations.
No one who plans conferences, meetings or events - or who
leads an event planning team - can afford to be without this detailed
59 point checklist.
Don't make these mistakes!
As a professional speaker, over the years I’ve seen
brochures printed without any dates, which neglected
to name the city a national conference was to be held in,
and even one instance where thousands of expensive brochures had to
be reprinted because the sponsor’s logo was upside down.
And I've lost count of how many embarrassed follow-up email
notices I've received saying things like "The venue
should be…" or "Please note the event is NOT free.
The registration fee was left off our earlier notice." Don't
you make any of these mistakes.
It can be heartbreaking for event organisers,
not to mention financially devastating, if even
a minor detail is wrong or overlooked. That is why I developed this
checklist to help meeting planners like you, get everything
right first time and without fail, quickly and easily, no matter
how large or small your event.
How much is it worth? I can hear you
asking. Well that's hard to say. It could save you tens
of thousands of dollars if it prevents you making some
of the silly mistakes I've seen other people make.
What if it just saves you an hour or two of time
checking details? How much do you value your time at? $200 an hour?
$100? What is the value of your peace of mind when
you send your brochure off to the printer or email or post it out?
But I'm not going to charge you thousands or even hundreds of dollars
for it. (In fact if you book me to speak on leadership or mentoring
at your event I will give it to you for nothing with my compliments.)
But if you don't need a speaker for your event, you can
buy it now for much less than it is worth. |